Dual-city Exhibition Tour at Year-end & New Beginning! SquarePals Successfully Concludes Its Participation in Vietnam IBTE & Hong Kong Toy Fair
From December 18 to 20, 2025, the brand showcased at the 2025 IBTE Vietnam International Baby Products & Toys Expo. From January 12 to 15, 2026, SquarePals participated in the core area of the newly launched Pop & Play Hall at the 52nd HKTDC Hong Kong Toys & Games Fair.
The remarkable achievements of these two exhibitions not only continue SquarePals’ steady expansion in the global market, but also mark that this healing brand inspired by California, USA and rooted in Chinese creativity is stepping confidently onto the world stage.
Vietnam Stop · Deepening Southeast Asian Layout with Overwhelming Popularity
Exhibition Name: 2025 IBTE Vietnam International Baby Products & Toys Expo
Date & Venue: December 18–20, 2025 | Hall A, Saigon Exhibition & Convention Center, Ho Chi Minh City, Vietnam
SquarePals Booth: A.E06
As Vietnam’s largest and most influential B2B exhibition for toys and baby products, the 2025 IBTE gathered over 250 exhibitors from Vietnam, China, Japan, South Korea and other regions, attracting a total of 35,269 professional visitors.
SquarePals’ booth drew continuous crowds. The slow-rebound texture of the memory foam products invited numerous buyers to experience them in person. During the event, the team received more than 1,000 professional buyers and completed multiple rounds of B2B business negotiations.
The strong market enthusiasm for emotional-healing trendy toys in Southeast Asia further proves the cross-cultural appeal of SquarePals’ product strength.
Hong Kong Stop · Featured in Pop & Play Pavilion, Stealing the Spotlight
Exhibition Name: The 52nd HKTDC Hong Kong Toys & Games Fair
(HKTDC Hong Kong Toys & Games Fair 2026)
Date & Venue: January 12–15, 2026 | Hong Kong Convention and Exhibition Centre
SquarePals Booth: 1E-C20
For the first time this year, the fair launched the Pop & Play Pavilion, gathering around 150 trendy toy IPs for global buyers and the public. With its unique design philosophy of square outside, soft inside and tangible emotional healing value, SquarePals secured a prime spot in the core area of the Pop & Play Pavilion.
At the booth, the Mini Animal Series, Mashimaro Collaboration Series, and Mini Convenience Store Series attracted crowds of international visitors. Purchasers from the US, Japan, South Korea, Southeast Asia and beyond expressed strong cooperation intentions, further expanding the brand’s global distribution network.
Notably, several buyers who first connected with us at the Vietnam exhibition visited our Hong Kong booth for in-depth follow-up discussions — proving the powerful synergy of our dual-city exhibition strategy.
【Next Stop: Hi-Creation Week & More to Come】
The two overseas exhibitions have concluded successfully, yet SquarePals’ global journey continues onward.
On March 24–25, 2026, the brand will debut at Hi-Creation Week, the creative design grand event in Hangzhou, China.
From Ho Chi Minh to Hong Kong — we always believe that soft square companions can cross mountains and seas, bringing the healing spirit of square outside, gentle inside to more people in need of emotional comfort.